| Providing Wisdom in Building a Sustainable Future | ||||||||||||||||||||||||
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• Developing Ecolutionary Salespeople |
Ecolutionary Selling: Taking the Confusion out of the Sustainable Furniture Market By Mary Clare Hunt Finally, learn how to take the confusion out of the sustainable furniture market and turn GREEN into GR$$N. If you think you’re confused, think about your furniture buying customer. She just read on the web that buying wood is bad. Yet here she is, shopping for furniture and feeling guilty that she’s killing off a forest. How are you going to help her feel great about her decision and about your business? Meanwhile, manufacturers are working overtime to become fully sustainable. Those same sustainable traits (like 100% bamboo) are now selling points, or are they? In the case of bamboo, what if they had to clear cut a forest to grow bamboo? Is it still sustainable? What do you tell your retail customer who in turn has to tell the shopper. What about your own operations? Consumers are asked to replace their lights, limit AC, cut their showers in half and dedicate themselves to a greener life. Are you doing the same? Would the average customer know it when they come in the store or read an ad? The market has quickly gone from brown to green to sustainable to “prove it.” This fast read, E-Book is for furniture manufacturers, retailers, designers and sales staff – anyone who needs to have a working knowledge of this new market. The E-Book, format lets you download and print just the pages you need saving paper. Free updates will be sent to anyone who orders a copy. You’ll never have to wonder if you’re staying current with the market or not. You want answers and we have them for every level of Sustainable Furniture Sales. For just $10, you can own your very own e-book, www.ecolutionaryselling.com What people are saying: "Thank you for writing such a great book.... I think it is very, very good! You have done a great service to consumers and the industry and I appreciate it." Susan Inglis, Executive Director Sustainable Furniture Council "Ecolutionary Selling taps into the fundamentals of what I means to go Sustainable. In an easy to read format, Mary takes the concept of sustainability and breaks it down for the Little Sprout in all of us." Chris Bruning,Owner www.groovystuff.com “This is an excellent piece for introducing novices to the evolving world of sustainability marketing. I intend to send several of my clients to your site so they can obtain their own copies of this important, insightful document.” Dawn Brinson, Marketing Director www.themediamatters.com "Thank you for all your great work." Lawdan Bazargan, President www.solutions4hospitality.com "Mary, thanks for sharing your document. We found lots of relevant, timely information to help us improve and grow our sustainable business!" Rodolfo Leiton, www.brazilpinefurniture.com "Thank you very much for this great information! This will be very useful in our store, where sustainability is already a major concern, and I'm sure it will be invaluable to other retailers who are new to the concept of sustainability. Your efforts are much appreciated!" Andy Whitcomb, Director of Sustainability and Design AREA 51, Seattle, WA To find out more, and to order your own e-book for just $10.00: www.ecolutionaryselling.com |
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